This was a really challenging and lengthy project project, but I really enjoyed it as there were so many variables.
I started with paper mockup designs and researched various binding options for 65 pages. In order to get the book completed in a timely manner I had to remain organized. With such a fast paced fashion forward company, new colors and styles were emerging weekly. I needed to work with the sales department to ensure the discontinued items would not accidentally make there way into the catalog. I created gird and index that would help boutique owners to find styles and colors fast in order to better assist their clients. The most challenging part of this project was having to use photographs taken in the 80's and have them not look too different from the photo shoot my colleagues and I put together just two weeks prior to design take-off. This really tested my photoshop skills and without making the images look to overdone I believe I accomplished the task successfully. I managed the production and printing in China from the US, had the book spot UV, coil bound with die cut tab separators.
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