We really had fun conceptualizing the The Crispy Chicken promo! Some concepts were thrown out "kickin Chicken"and other fun one liners, but keeping with the simplicity of our other promos we decided to say it as it is. Its amazing how popular the crispy chicken is, guests requested we put it on the menu! It was a great time to announce our Trans Fat and hormone free message too. Collateral designs included:
• Magnetic entry posters
• Wall posters
• Window posters
• Soffit menu poster
• Rack cards
• Buttons
• Email blast coupon (jpg)
• Web page dedication
• Direct Mail
• BBounce backs
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