Premier Africa is a an exclusive travel agency with exclusive trips through Africa. They have so many options to choose from and their previous marketing folder; a single piece would be bulging with extensive details on everything that they offer.
The idea was to find out more specifically what the clients wishes are and offer them the ideal little package based on their requirements.
I design a total of 5 marketing folders, that are color coded to match the catalogs color coded pages for easy to read-easy to find information. Inside the marketing folder, the client receives a cd, brochure and itinerary. This has streamlined the look and feel of the packet, reduced mailing costs and made communication allot simpler.
10 000 pieces were printed in China on a matt cream colored card stock.
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